Take2 re-branding as Takealot

Take2 is changing its name to Takealot, using the URL Takealot.com as its main domain.

Many buyers are imperative towards the name change, but Reid explained they had tiny choice to modify their name as a trademark dispute with a huge South African company about 'Take2' meant they'd have faced future challenges in promoting, branding and expanding their business. The 1st choice for a new name was Takeit, but Reid announced that talks broke down after the company which owned the Takeit.com domain wanted more than $100,000 for the domain.

The Takealot name was tabled as an alternative choice to Takeit, and since the Takealot.com and Takealot.co.za web site names were available the managing team made a decision to adopt Takealot as their new name and brand. Boss man Kim Reid claims, "Although we might have liked to keep the brand, these things occur and we are extremely happy about the re-branding opportunity. We've been sufficiently fortunate to get secure a brand that's an extension of the first and one that has got a .com url." Takealot's head of promoting, Donna Stephens, expounded that they're going to launch an assertive marketing program concerning TV, radio and theatre ads to introduce Takealot to the general public. Re-branding is only step 1 in reviving the company. Reid declared that Takealot has a target of doing R1 bn. in cash in 5 years' time, and definitely wants to have a South African eCommerce share of the market of over fifty percent in the medium term.