With this was born the requirement for folks to find and understand a strategy of consistently reaching those positions. Map your site well with internal links to related sections.
Achieving a well-balanced site is a tiresome journey, but when implemented properly, may produce long term stable results that may drive your internet site to top positions and boost your conversions. Find one that will not get “geek silly” meaning they're so crazy about their own design capacities, your website gets engrossed with graphics, plug ins, GIF rubbish, for example. Naturally, if you are targeting broadband patrons who are reaching your internet site through ISDN or DSL, then you can build a site that incorporates multimedia-ready content which will include streaming audio or video, or Shockwave or Flash capacities. Keep as much info “above the fold” ( above the cutoff point at the base of a monitor ) ; do not make folk use horizontal scroll bars unless totally mandatory. Who is going to be out there with you? OAre they nicely prepared? Size up the optimisation fluctuation of their sites. You'll decide to self-optimize your internet site or to consult a pro.