S.E.O Copywriting Make-over : Good Rankings but No Sales Part two of two.

The Rewrite My first thought with the rewrite was to stop making “trust and pressure” the undertones and instead make them the most obvious focal points of the copy. Who has been securing Orlando / Central Florida houses and firms for 689,453,910 seconds. I wanted something more direct so I modified the strapline to : Top Security, Incorporated of Orlando Protection Systems From a Trustworthy Neighbour This included one of their keywords and also made it superbly clear this company was local and reliable. For the introductory paragraph, I needed to get the visitor’s attention and hold it long enough to make a point : That security is something that you need to consider now, not later on. I opened with the following : “If only I’d called you earlier. Safety systems all of a sudden became a serious concern for them, although not till after they’d experienced a scary break-in or an overwhelming fire. After these catastrophes, our Orlando neighbours were persuaded that thief alarm and security issues should be a forethought, not a final thought. Now, for what this implies Planning words. Here’s a great piece on the theme of
profit. In site development, this rule is golden. The rest of the page talks to the facts that Top Security is local, has longevity in the neighborhood, is right round the corner, and offers a number of other benefits countrywide security corporations simply can’t ( or will not ). You can see the existing version here : content rewriter .

When materiel key phrases are utilized in bold phrases or others that include special formatting. It asked 3 questions coping with the most important grumbles about home security that users or potential users have about reliability, fake alarms, and cost. If your copy isn’t getting results, let Karon teach you the way to write S.E.O copy that impresses the engines and your visitors at Search Engine Marketing .

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